Michael is best known for not only starting one of the largest Ecom brands that turned retail giants like Walmart into a continous client of his, but also was first to pioneer influencer marketing back in 2013 with the Kardashians.

Scaling a $50M dollar empire, Michael has seem to not only master Ecom but also retail. FitTea has become a globally known brand and the #1 Detox Tea in America. With no preservatives and laxatives, FitTea truly encompasses a superior brand. Sold to over 2 million Household, FitTea is a product the community trusts and continuously buys.